Saasypen Insights

Graphic image featuring a central mobile device with a screen displaying a stylised envelope and the number 15, symbolising digital communication and sender requirements.

Despite the many ways in which the internet and related technologies have changed over the years, email has remained one of the most effective communication and marketing mediums. But with many of us becoming increasingly concerned about privacy and security, how we use email for communication and marketing has had to change.

Vector illustration demonstrating B2B content concept

The importance of content in shaping consumer decisions has long been understood. But its role in B2B transactions is particularly pronounced. This is because B2B sales demand a deeper level of trust, rapport, and credibility, which are significantly influenced by the quality and relevance of content shared during the buyer’s journey.